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Author
Prathikkshaa
Deliverability editor
Spent six years running lifecycle at two Series B SaaS companies before the RFC rabbit hole took over. Now reads Postmaster Tools, SPF alignment specs, and the actual Google sender guidelines so you can send from your own domain without setting it on fire.
Cites the RFC. Shows the header. Never says "best practice" without a source.
DeliverabilityComplianceCadenceBenchmarks
Written by Prathikkshaa · 6 posts
All posts- DeliverabilityCold email deliverability from Gmail Workspace in 2026Sep 8, 2026 · 11 min read
- Cold emailWhat to say when they reply to a cold email: the response playbookSep 7, 2026 · 10 min read
- Cold emailThe stop-on-reply cadence: a 4-step cold email follow-up sequence that actually respects repliesAug 26, 2026 · 9 min read
- Cold emailCold email reply rate benchmarks 2026Aug 23, 2026 · 9 min read
- ComplianceIs cold email legal in 2026? US, UK, EU, Canada, AustraliaSep 10, 2026 · 4 min read
- DeliverabilityWhy cold emails go to spam (and the 2026 deliverability fix)Sep 10, 2026 · 5 min read