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Deliverability editor
Spent six years running lifecycle at two Series B SaaS companies before the RFC rabbit hole ate her. Now she reads Postmaster Tools, SPF alignment specs, and the actual Google sender guidelines so you can send from your own domain without setting it on fire. Also writes for the teams selling websites, redesigns, and technical SEO retainers, where a slow page or a stale stack is the buying signal.
Cites the RFC. Shows the header. Never says "best practice" without a source.
Written by Tara · 9 posts
All postsThe subject line that gets opened names something real about the recipient and stays under a handful of words. Here is the signal-first formula and the patterns that work.
Bounces are a reputation problem before they are a delivery problem. Here is how to keep cold email bounce rate under 2% with verification, catch-all scoring, and a slow ramp.
Five SEO cold email templates, each tied to a specific technical signal. Includes the Core Web Vitals thresholds you should be quoting.
The stop-on-reply cadence: four follow-ups, four intents, one rule. If the prospect replies, the sequence stops the same minute.
Real reply rate benchmarks from primary source reports, broken down by volume and persona, with what counts as good, great and red-flag.
A jurisdiction-by-jurisdiction guide to cold email legality in 2026 covering CAN-SPAM, PECR, GDPR, CASL, and the Australia SPAM Act 2003 in plain terms.
Cold emails go to spam for three fixable reasons: broken SPF, DKIM, DMARC; a cold sending domain; and reply patterns Gmail and Yahoo read as complaints.
SEO client acquisition rebuilt around real technical defects. Find sites with fixable CWV, schema, and content gaps, then open with the audit itself.
A playbook for freelance and agency web designers rooted in real website signals. Open with a fixable problem on their site, not a generic pitch.
Open beta, first 100 users
ExtrovertAI finds businesses with a visible reason to need what you sell, researches each one and drafts a personal email. You approve it, and it sends from your own mailbox. Beta users get 20 free credits.