Step 1: Who it is for
A solo freelance web designer.
- You build small sites and can turn one around in a week or two.
- You want three to five projects a month, not fifty.
- You are happy to make a quick mock-up to start a conversation.
The offer
A small studio website with a class schedule and booking link
One plain line about what you sell and who it helps. Write yours just as plainly.
Step 2: Ideal customer
The businesses this recipe is built for, and the ones that look right but are not.
- Industry
- Yoga, pilates and small fitness studios
- Size
- Owner-run, one location
- Place
- One city or a few nearby towns
- Wins clients by
- Word of mouth and walk-ins
- Decides
- The owner, who often also teaches
- Worth it when
- They run a regular class schedule people need to see
Leave out
- Studios inside a gym or franchise
- Studios with a site that already shows the schedule
- Listings that look closed
Step 3: Why they need you now
The visible reason this kind of business needs you now. Open every email with it.
No website at all
The clearest brief a designer can get. The owner knows it, and the email does not need to argue the point.
A reason they can see for themselves beats any amount of personalisation. If you cannot name it in one sentence, the business is not ready for your email yet.
Step 4: Keep or skip
Judgement calls you make before a single email is written.
Keep
- No website, or only a social profile
- Recent reviews, so the studio is clearly open
- Reviews give you at least one specific detail to mention
Leave out
- Part of a gym or chain
- No recent reviews at all
- No contact address the research can confirm
The one-line test
Could you build the first screen of their site from what you know right now?
Step 5: Email templates
The shape to approve against. Each real draft is written from that business's own research; brackets show what the research fills in.
Template A
No website
The studio has a listing and no site.
Subject A home for [studio] online
Hi [first name],
Your reviews talk about [class or teacher], but there is nowhere online to see the schedule or book a spot.
I design small websites for studios: a schedule, a booking link and a page that sounds like you. Nothing more than you need.
Would it help if I made a free one-page mock-up for [studio]? You can keep it either way.
[Your name]
Template B
Phone-only booking
Reviews mention calling or messaging to book.
Subject Booking [class] without the phone calls
Hi [first name],
A few reviews mention calling to get into [class]. That is a lot of phone time for one teacher.
I build simple studio sites where people see the week’s classes and book in two taps.
Happy to show you a quick example built around your schedule.
[Your name]
Follow-up
Follow-up (send by hand)
No reply after 4 working days. Reply in the same thread.
Subject Re: [original subject]
Hi [first name], I sketched the first screen for [studio] anyway. Want me to send it over?
[Your name]
The reason comes first, the offer second, one easy question last. In ExtrovertAI, every draft is written for that one business and waits for you: edit it, approve it or skip it. Nothing sends without your yes.
Step 6: Objection replies
The replies that come back most, and a short honest answer to each. You can paste a reply into the app to get a drafted answer, then edit it.
They say “We get enough people through word of mouth.”
That is great. The site is mostly for the people your regulars send, so they can see the schedule before they show up.
They say “I cannot afford a website right now.”
Understood. The mock-up is free, and I can quote a one-page version that fits a small budget.
They say “I use social media instead.”
Makes sense. I can link the site to it, so the schedule lives in one place and you post less.
Step 7: What to measure
What to record so you can tell whether this works for you. No benchmarks: compare your own batches week to week.
Track thisReplies per 20 sent
A small, steady number to compare week to week.
Track thisMock-up requests
Count replies that say yes to the sample.
Track thisProjects started in 30 days
From the outcome log and your own calendar.
Track thisOpt-outs
If these rise, tighten the "praised classes" check.
Step 8: Weekly routine
Tick as you go. Change one thing each Friday, never three.
This week · 0 of 5 done
Saved in this browser only.
Step 9: Run it with ExtrovertAI
Everything above is yours to do by hand. ExtrovertAI does the legwork, in three layers.
Layer 01
Signal Radar
Local businesses with a visible reason to need you.
Layer 02
Reason Engine
One personal email per business, written from its reason.
Layer 03
Inbox Autopilot
Sends from your own mailbox, safely, only what you approve.
Run this playbook on real businesses.
Start with 20 free credits, about 4 leads, no card. You approve every email, and it sends from your own mailbox.