Step 1: Who it is for
A freelance video producer with a short reel.
- You can shoot and deliver a walkthrough within a few days.
- You have a short reel to link.
- You want repeat work from the same few teams.
The offer
Listing walkthrough videos and agent intro clips on a per-shoot or monthly basis
One plain line about what you sell and who it helps. Write yours just as plainly.
Step 2: Ideal customer
The businesses this recipe is built for, and the ones that look right but are not.
- Industry
- Independent residential real estate agencies
- Size
- 3 to 25 agents
- Place
- One metro area you can drive
- Wins clients by
- Listings, referrals and local reputation
- Decides
- Broker-owner or team lead
- Worth it when
- They list homes every month, so video can repeat
Leave out
- Agencies whose listings already include video or 3D tours
- National brokerages with in-house media teams
- Agencies with no active listings on their site
Step 3: Why they need you now
The visible reason this kind of business needs you now. Open every email with it.
Photo-only listings
The gap is visible on a page you can link to, so the first line is concrete, not a pitch.
A reason they can see for themselves beats any amount of personalisation. If you cannot name it in one sentence, the business is not ready for your email yet.
Step 4: Keep or skip
Judgement calls you make before a single email is written.
Keep
- Clearly a good fit for your offer
- At least one active listing with photos only
- Independent or small franchise office with a local decision maker
Leave out
- Listings already have video or tours
- No active listings
- Corporate brokerage with central marketing
The one-line test
Can you link to one specific listing in your first sentence?
Step 5: Email templates
The shape to approve against. Each real draft is written from that business's own research; brackets show what the research fills in.
Template A
Photo-only listing
An active listing has photos and no video.
Subject Video for [street] listing
Hi [first name],
Your listing on [street] has great photos, but no walkthrough. Buyers scrolling on a phone tend to stop for video.
I shoot short listing walkthroughs for agencies around [city], usually delivered within [days] days. Here is a 40 second example: [reel link].
Would you like a quote for that listing?
[Your name]
Template B
Hiring agents
The careers page lists open agent roles.
Subject Intro videos for your new agents
Hi [first name],
I saw [agency] is hiring [number] agents. New agents usually get a headshot and a bio, and sellers have to take a chance on them.
I make 30 second intro videos that let a new agent introduce themselves before the first call.
Want me to send an example?
[Your name]
Follow-up
Follow-up (send by hand)
No reply after 5 working days. Reply in the same thread.
Subject Re: [original subject]
Hi [first name], if [street] has sold, congratulations. I am happy to quote the next listing instead.
[Your name]
The reason comes first, the offer second, one easy question last. In ExtrovertAI, every draft is written for that one business and waits for you: edit it, approve it or skip it. Nothing sends without your yes.
Step 6: Objection replies
The replies that come back most, and a short honest answer to each. You can paste a reply into the app to get a drafted answer, then edit it.
They say “Our photographer does fine.”
Agreed, the photos are good. Video sits alongside them. I can work with your photographer on the same visit.
They say “Video is too expensive for every listing.”
Most teams start with their top listings only. I can quote a single shoot.
They say “Send me your rates.”
Here they are: [rates]. Happy to do the first one at a trial price so you can see the difference.
Step 7: What to measure
What to record so you can tell whether this works for you. No benchmarks: compare your own batches week to week.
Track thisReplies asking for rates or a sample
Tag them as Interested in the outcome log.
Track thisTrial shoots per batch
Count shoots booked against emails sent that week.
Track thisReply rate by signal
Photo-only batch versus hiring batch.
Track thisAgency size that replies
Note team size in your own notes and look for a pattern.
Step 8: Weekly routine
Tick as you go. Change one thing each Friday, never three.
This week · 0 of 5 done
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Step 9: Run it with ExtrovertAI
Everything above is yours to do by hand. ExtrovertAI does the legwork, in three layers.
Layer 01
Signal Radar
Local businesses with a visible reason to need you.
Layer 02
Reason Engine
One personal email per business, written from its reason.
Layer 03
Inbox Autopilot
Sends from your own mailbox, safely, only what you approve.
Run this playbook on real businesses.
Start with 20 free credits, about 4 leads, no card. You approve every email, and it sends from your own mailbox.