Step 1: Who it is for
A small local marketing agency serving hospitality.
- You already have one or two restaurant clients and know the work.
- You sell a monthly package, not a one-off logo or site.
- You work in specific neighbourhoods and can visit.
The offer
Monthly local marketing: listings, menu pages, review routine and social basics
One plain line about what you sell and who it helps. Write yours just as plainly.
Step 2: Ideal customer
The businesses this recipe is built for, and the ones that look right but are not.
- Industry
- Independent restaurants, cafés and bistros
- Size
- One or two locations, owner on site
- Place
- Neighbourhoods you already serve
- Wins diners by
- Walk-ins, word of mouth and local search
- Decides
- The owner, sometimes a general manager
- Worth it when
- They want more weeknight covers, not just a busier Saturday
Leave out
- Chains and franchise locations
- Places with a recent, complete site and strong review count
- Venues that look closed or are listed for sale
Step 3: Why they need you now
The visible reason this kind of business needs you now. Open every email with it.
Few reviews for a busy category
Diners choose between tabs on a phone. Fewer reviews means fewer picks, and a review routine is a fast, visible win.
A reason they can see for themselves beats any amount of personalisation. If you cannot name it in one sentence, the business is not ready for your email yet.
Step 4: Keep or skip
Judgement calls you make before a single email is written.
Keep
- Clearly a good fit for your offer
- Independent, owner-run
- At least one of: few reviews, no menu, no booking link
Leave out
- Chain or franchise branding
- Already working with an agency credited on the site
- No working contact address
The one-line test
Could you tell the owner the one thing a diner cannot do on their site today?
Step 5: Email templates
The shape to approve against. Each real draft is written from that business's own research; brackets show what the research fills in.
Template A
No menu online
The site exists but has no menu.
Subject Your menu online
Hi [first name],
People who find [restaurant] online cannot see the menu yet. That is usually the moment they open the next tab.
We help independent places in [neighbourhood] get the menu, hours and booking link in front of people deciding where to eat tonight.
Would a quick mock-up of a menu page for [restaurant] be useful? I can drop it by in person.
[Your name]
Template B
Reviews praise, site is silent
Reviews mention something the site never shows.
Subject The [dish or feature] people mention
Hi [first name],
Several of your reviews mention [dish or feature], but it is not on your site anywhere. People searching for that in [neighbourhood] would never know.
We help small restaurants put what diners already love where new diners can see it.
Open to a 15 minute chat this week?
[Your name]
Follow-up
Follow-up (send by hand)
No reply after 4 working days. Reply in the same thread.
Subject Re: [original subject]
Hi [first name], I put together a rough menu page layout for [restaurant]. Want me to send it over, or drop by on a quiet afternoon?
[Your name]
The reason comes first, the offer second, one easy question last. In ExtrovertAI, every draft is written for that one business and waits for you: edit it, approve it or skip it. Nothing sends without your yes.
Step 6: Objection replies
The replies that come back most, and a short honest answer to each. You can paste a reply into the app to get a drafted answer, then edit it.
They say “We are too busy for this.”
Fair. That is why the first step is a mock-up you can look at in two minutes. No meeting needed.
They say “We tried an agency before.”
What did not work? I would rather hear that now than repeat it.
They say “How much?”
A fixed monthly price, with the first month scoped to the one fix we talked about. I can send the number with the mock-up.
Step 7: What to measure
What to record so you can tell whether this works for you. No benchmarks: compare your own batches week to week.
Track thisReply rate per opener
Compare the no-menu opener against the hidden-strength opener.
Track thisOwner versus manager replies
Note who answered in the outcome log.
Track thisMock-ups requested
Count replies that ask to see the sample.
Track thisTime per lead
Minutes from search to approved draft, compared with doing it by hand.
Step 8: Weekly routine
Tick as you go. Change one thing each Friday, never three.
This week · 0 of 5 done
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Step 9: Run it with ExtrovertAI
Everything above is yours to do by hand. ExtrovertAI does the legwork, in three layers.
Layer 01
Signal Radar
Local businesses with a visible reason to need you.
Layer 02
Reason Engine
One personal email per business, written from its reason.
Layer 03
Inbox Autopilot
Sends from your own mailbox, safely, only what you approve.
Run this playbook on real businesses.
Start with 20 free credits, about 4 leads, no card. You approve every email, and it sends from your own mailbox.